About us

We’re Heli & Mira - the sister duo behind Augusta Nordic.

With over 20 years in intimate wellness, we’ve learned what works - and what’s missing. Too often, intimate care products promise the earth but deliver only a desert. Many simply mask symptoms instead of addressing the root causes, leaving people without real solutions. We wanted to change that.

Augusta Nordic was born out of necessity. We needed safe, effective products that actually work - ones designed for the real needs of perimenopause and menopause, but so good that anyone would want to use them.

Here’s what drives us:

A Nordic Approach – Simplicity, nature, and authenticity at the core
Science-Backed & Safe – High-quality, tested ingredients that truly work
Breaking the Stigma – Honest conversations about intimate wellness
Empowering Choices – Helping you take charge of your body with confidence

We believe intimate wellness isn’t just about managing symptoms - it’s about prevention, knowledge, and choosing products that evolve with you. Augusta Nordic is here to rewrite the narrative, offering solutions that aren’t just another pretty bottle on the shelf but real game-changers for your daily life.

We’re so excited to build this community with you. Stay tuned for real talk, helpful tips, and a brand that’s got your back (and your front 😉).

With love,
Heli & Mira

"We created Augusta Nordic because, let’s be real - perimenopause come with a lot of changes, and the market wasn’t exactly overflowing with products that truly get it."

Our promise

The demand for high-quality products with safe, effective ingredients is louder than ever. We are all about transparency, ethics, and, most importantly, delivering results without the unwanted side effects.

made in Finland

nordic ingredients

100% safe

ecofriendly

recyclable

loved by users

ph balanzing

optimized osmolality

for dry and sensitive skin

Let's keep pushing for what we deserve – products that respect our skin, our health, and our planet. It's not just about looking good; it's about feeling good, inside and out.

Empowering a Sustainable and Inclusive Future

At Augusta Nordic, our mission extends beyond creating high-quality, sustainable intimate care products. We are committed to supporting the planet, equality, and human rights. We believe that by integrating these values into every product we offer, we can make a meaningful difference in the world.

We are a brand that celebrates diversity, embraces inclusivity, and believes in the power of equality for all – regardless of gender, sexual orientation, or background. Our commitment to feminism, equal rights, and environmental sustainability drives every decision we make. This is why we donate 1% of our revenue to causes that focus on sustainability, equal rights, and feminism.

OUR VALUESSUSTAINABILITY

Augusta Nordic Ltd

Augusta is an innovative Finnish company who manufactures intimate wellness products. Augusta also acts as a distributor in Finland for Lunette product range.

The driving force behind Augusta is the sister duo Mira and Heli. OB Gyn Aura Pyykönen is in the advisory role.

Augusta team

The driving force behind Augusta is the sister duo Mira and Heli. OB Gyn Aura Pyykönen is in the advisory role and registered nurse Katri provides support and content to the site.

Heli Kurjanen

Co-founder & CEO
Award-winning entrepreneur, and CEO, with 20 years of experience from a start-up to a listed company.

Heli is also a fierce advocate for sexual and reproductive rights and has deep expertise in femtech. She knows that real change happens when we talk openly, challenge outdated norms, and create products that genuinely support women's well-being.

At Augusta Nordic, she’s bringing her passion, experience, and no-BS approach to revolutionizing intimate care.

Mira Mäkelä

Co-founder & COO
A sales and retail expert with 20 years of experience in growing brands. She knows the ins and outs of the Finnish retail landscape, mastering everything from logistics to distribution and strategic sales.

At Augusta Nordic, she’s on a mission to make intimate care products accessible, trusted, and exactly where they need to be so that no one has to search endlessly for solutions that actually work.

Why the name Augusta?

Over a century ago, Augusta was the matron of the country house where Heli, one of our founders, now lives. For us, the name Augusta represents the timeless strength of Finnish women - bold, resilient, and fiercely determined.

Inspired by her legacy, we’re all about simple, high-quality solutions that champion equality and authenticity. No fluff, no fear - just unwavering commitment to what we believe in.